«What are the rates?» is usually the second question after «what version?». And it's almost always taken as a question about speed: x1 is slow, x10 is fast. Technically correct and practically useless. The experience multiplier doesn't determine the number of days to level eighty — it determines which part of the game will count as the actual game on that server. How populated the zones are, who the community consists of, how the world feels along the way — all of that follows from it.

What the multiplier really picks

Wrath of the Lich King contains two fairly different pastimes. The first is the road: seventy-nine levels, zones, quest chains, chance encounters, your first mount as an event. The second is the endgame: max-level dungeons, raids, arena, assembling gear. Rates work as a dial that decides which of the two becomes the server's main occupation and which turns into an introduction.

At x1 the road is the content. It's stretched out far enough that zones become familiar and the names in quest chains become recognizable. At x10 the road is compressed into a formality: you get through it to arrive sooner at where the real thing starts. At x3 it stays whole but stays within view — you see all of it, and you can still realistically reach the endgame without spreading leveling over half a year.

The three modes, looked at through their consequences

The table below isn't about «better» and «worse». It's about what the choice turns into on an ordinary Tuesday evening.

What changesx1x3x10
The road to 80A project of its own, dozens of eveningsA full journey, but one within viewA short prologue
Low-level zonesPermanently inhabitedEncounters happen regularlyPassed through, almost always alone
QuestsRead, because you need themSome of them pass you byYour level outruns the chains
What counts as the main thingThe world itselfWorld and endgame roughly levelEndgame from day one
A second characterA decision measured in monthsAn everyday matterA weekend's work
Cost of picking the wrong classHighTolerableClose to zero

Which community gathers at which rates

This gets discussed least of all, though it shapes your impression more than the numbers do. Low rates attract people set on the long haul: those who came back for the feeling of years past, who care about every profession and are perfectly at ease with an evening spent on reputation. High rates gather those who want the endgame: rotations, arena, rating, a quick second and third character for a specific role. The middle ends up mixed — which is simultaneously its strength and its difficulty, because the same chat holds both the people reading quest text and the people already looking for a group for a key.

For a newcomer this leads to something quite practical. On low rates it's easier to find company along the road but harder at max level, if you arrived after the main wave. On high rates it's the reverse: the way up will be quiet, but a dungeon queue fills quickly.

Five questions instead of an argument about numbers

Before choosing rates, answer a few questions for yourself. They give a more honest result than other people's recommendations.

  1. Which is closer to you — taking in the world, or assembling a character? The first calls for lower rates, the second for higher.
  2. How many evenings a week will you realistically give the game? If it's two, leveling on x1 becomes background noise for several months.
  3. Are you planning to try different classes? Wanting three characters sits badly with x1.
  4. Are you playing alone or with friends? A difference in pace pulls people apart across levels faster than you'd think.
  5. What does «reached the end» mean to you — seeing Ulduar, or holding a rating in arena?

There's no single right answer here, and every argument about «the correct rates» runs into exactly that. The problem doesn't arise when the multiplier is low or high, but when it doesn't match what you came for. Someone who dreamed of raiding gets bogged down leveling on x1. Someone who missed the world discovers on x10 that the world was never shown to them.

Valor runs on WoW 3.3.5a with x3 rates, and the realm is called «VALOR x3 |PVP|PVE|» — PvP and PvE sit side by side on one realm. How that pace feels in practice is covered on the WoW x3 server page; a rough route to the top is in the piece on how to level up fast in WoW.